“Service Positioning versus Product Process” Please respond to the following:
PART 1 PLEASE RESPOND IN 275 WORDS
ORIGINAL WORK, NO PLAGIARISM, 1 REFERENCE
•Compare and contrast the service positioning matrix and the product process matrix in terms of their differences and similarities.
•Provide at least one example currently used in business for each of the matrixes and evaluate their benefits and limitations within the industry you chose.
•Evaluate how each matrix is unique in the way it addresses the needs of the customer.
PART 2 PLEASE RESPOND AND COMENT TO THIS DISCUSSION NO LESS THE 175 WORDS BASE ON 1 CREDIBLE RESORCE
Compare and contrast the service positioning matrix and the product process matrix in terms of their differences and similarities.
Both offer a hierarchal approach to fundamental necessity; however the precise focus is different. Service positioning matrix utilizes the needs and wants of a given customer group and targets the requirements in order to obtain their business. Product process matrix tends to focus on how to maximize the product portfolio on a per customer basis, such as with Verizon and the phone, internet and TV package. Both share the common goal of maximizing profit, but differ in the manner in which revenue of optimized.
Provide at least one example currently used in business for each of the matrixes and evaluate their benefits and limitations within the industry you chose.
For the service positioning matrix, I would go with Hair Cuttery, as a reasonably priced hair cut experience; they focus on a quality experience at a low cost, with a quick turnaround. For the product process matrix, I would focus on the tanning and spa industry. Even though it is a service you are utilizing, they are always trying to push lotions and other add ons while you are there, in an attempt to maximize their dollar cost average per customer, per visit.
Evaluate how each matrix is unique in the way it addresses the needs of the customer.
The positioning matrix intends to break the customer down based on the customer’s perceived willingness to purchase based on experience. The product process matrix relies on the perceived value of goods themselves, if your showing the customer they can save money by incorporating multiple products , the more likely they are to combine processes.
APA FORMAT, ORIGINAL WORK, NO PLAGIARISM, 1 REFERENCE PARTS, PART 1 PLEASE RESPOND IN 275 WORDS, PART 2 COMMENT TO THIS DISCUSSION NO LESS THE 175 (PLEASE AGREE WITH ONE OF THE STATEMENTS AND FIND ADDITIONAL INFORMATION)
We value our customers and so we ensure that what we do is 100% original..
With us you are guaranteed of quality work done by our qualified experts.Your information and everything that you do with us is kept completely confidential.
You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.Read more
The Product ordered is guaranteed to be original. Orders are checked by the most advanced anti-plagiarism software in the market to assure that the Product is 100% original. The Company has a zero tolerance policy for plagiarism.Read more
The Free Revision policy is a courtesy service that the Company provides to help ensure Customer’s total satisfaction with the completed Order. To receive free revision the Company requires that the Customer provide the request within fourteen (14) days from the first completion date and within a period of thirty (30) days for dissertations.Read more
The Company is committed to protect the privacy of the Customer and it will never resell or share any of Customer’s personal information, including credit card data, with any third party. All the online transactions are processed through the secure and reliable online payment systems.Read more
By placing an order with us, you agree to the service we provide. We will endear to do all that it takes to deliver a comprehensive paper as per your requirements. We also count on your cooperation to ensure that we deliver on this mandate.Read more