interview an owner/manager regarding of any company/ store on their pricing strategies and methods. Report on your findings. find a business owner or manager from another company who is willing to visit with you. Your goal is to discover the following:
Important note: This is your chance to do some “primary research.” I understand that it may be difficult to find a willing interviewee, but I expect you to try earnestly. Don’t overlook companies owned by friends, people at your church, and those in your old hometown. you do not need to reveal the name of the company you interviewed or its location. You should, however, reveal the industry, the nature of the business (deli, grocery store, gift shop, nursery, barber, etc), and a rough idea of the size (single mom and pop or multi-location).
Kotler, Phillip & Keller, Kevin. (2016) Marketing Management 15th edition. Pearson.
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