Mktg data analysis report | Marketing homework help

Instructions

 

Due date: 31/07/16 Sunday 1800hrs GMT+8 Singapore Timing

Strictly adhere to due date and timing or i will definitely dispute 

 

Format to be based on the sample as attached <Example of individual assignment.pdf>

 

Detailed instructions can be found at <MKTG2010 Data Analysis Report_Problem_Definition and Questionnaire.pdf> 

 

<Appendix_Data Analysis Report> To be added under appendix at the end of the report

<Appendix_Research> To be added under appendix at the end of the report

 

Cite the references and in APA referencing

 

Word count: 2000 words

 

<SPSS NOT REQUIRED> 

 

You have been asked to prepare a report for a Marketing Manager of a television production company. The company has undertaken research to examine consumer’s attitudes towards reality television and have access to raw data (focus group transcript and SPSS data file). The marketing manager has asked you to interpret the data, and provide recommendations regarding the company’s MDP and MROs.

 

Marketing Management Problem (MMP)

– Should NBN introduce a new Reality TV show?

 

Marketing Research Problem (MRP)

– What are consumers’ attitudes towards Reality TV?

 

Marketing Research Objectives (MRO’s)

– To determine if there is a relationship between connecting with participants and enjoyment of reality TV shows.

– To compare attitudes towards reality TV shows between males and females.

– To identify if there is a relationship between age and preference towards reality TV shows.

– To determine the relationship between enjoyment of reality TV shows and the depiction of real life within a reality TV show.

-To compare the importance of having attractive participants and depicting real life behaviours.

-To compare enjoyment of Reality TV shows between shows with unfamiliar setting (Tropical Island, isolated house) and staged setups.

 

Please follow the instruction in the zipped file. If unable to open it, please inform me. 

 

Please use www.savreader.com to open e Reality TV Quantitative Data 2014.sav in the zipped file as all the data inside this file for doing the analysis. 

Order a unique copy of this paper
(550 words)

Approximate price: $22

Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

We value our customers and so we ensure that what we do is 100% original..
With us you are guaranteed of quality work done by our qualified experts.Your information and everything that you do with us is kept completely confidential.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

The Product ordered is guaranteed to be original. Orders are checked by the most advanced anti-plagiarism software in the market to assure that the Product is 100% original. The Company has a zero tolerance policy for plagiarism.

Read more

Free-revision policy

The Free Revision policy is a courtesy service that the Company provides to help ensure Customer’s total satisfaction with the completed Order. To receive free revision the Company requires that the Customer provide the request within fourteen (14) days from the first completion date and within a period of thirty (30) days for dissertations.

Read more

Privacy policy

The Company is committed to protect the privacy of the Customer and it will never resell or share any of Customer’s personal information, including credit card data, with any third party. All the online transactions are processed through the secure and reliable online payment systems.

Read more

Fair-cooperation guarantee

By placing an order with us, you agree to the service we provide. We will endear to do all that it takes to deliver a comprehensive paper as per your requirements. We also count on your cooperation to ensure that we deliver on this mandate.

Read more

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
$26
The price is based on these factors:
Academic level
Number of pages
Urgency