1. the history, background, and overview of the company and the behavior you are examining.
2. Prepare a one to two (1-2) paragraph annotation for each of your fours sources. Your annotation should include a description of the information provided within the resource and an evaluation of its quality and/or credibility. The source citation must follow the guidelines established in the APA style guide. Post your annotated bibliography
O’Neil, V. (2008, March 29). Financial Release. Retrieved May 29, 2014, from http://investor.starbucks.com/phoenix.zhtml?c=99518&p=irol-newsArticle&ID=1120352
In 2008 Starbucks released these financial statements in a meeting with more than 6,000 of their shareholders in attendance. The press release outlines a series of “innovative customer facing initiatives” that are currently planned by the company to improve its position in the market and to transform the Starbucks Experience. These initiatives include things such as a new proprietary brewing system, the rollout of the Starbucks Card reward program, the launch of MyStarbucskIdea.com, and a new espresso system. The press release also expands on the planning and market research that has gone in to these new initiatives
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