Developing a precise Global Marketing Plan for the formation of a new perfume company & brand.

You have  to develop a market entry plan for the introduction of a new UAE based perfume brand to a foreign country. (Indonesia )

you will need to analyze the various environments (external, competitor and consumer) that relate to the perfume market, and based on this analysis, develop an appropriate international market entry plan into a specific country for your new brand. In the plan you should carefully analyze the target market and identify an appropriate market entry strategy for your brand.

Your selection of country should be based on a country selection process that you must describe and motivate in your report.

The country you select must be included in the Euromonitor database for perfumes and you need to check carefully that it is (the category in Euromonitor is Fragrances).

Your work should be guided by the suggested outline (below) but it is important that you make use of the material discussed in class and other relevant material you can find online and in the university library.

As it is a group project, it is very important that all sections flow together.

Use 12-point font and double line spacing.

You are encouraged to use charts, figures and other illustrations to get your points across. For example, you can use a line chart to show market size growth, a pie chart to show market shares, a bar chart to show competitors’ sales, and pictures to show your products. Make sure that you include all charts and tables in the relevant place in the report, not in an appendix.

1

MKT434 Global Marketing Management

Fall 2020

The report should be guided by the following outline:

Table of Contents

Executive summary

Introduction

A brief description of the new brand and its product mix.

Selection of Target Country

Follow the country selection process to identify the most attractive market to enter. Justify your choice of target market.

Description of the Target Country

Brief description of the target country outlining basic facts such as geographic location, population size, economic status (developing-, middle-income-, developed nation), and main cultural influences (e.g., ethnicity, religion).

Competitive situation in Target Market

Identify main competitors and analyze the competitive situation (e.g., market dominance and rivalry). Identify the main competitive advantages of your brand over its competitors.

MKT434 Global Marketing Management Fall 2020

References

Referencing should be done following the APA referencing system (author + year in parenthesis at the citation & reference list at the end of the report).

Appendices

Tables and figures should be placed in the main text. Only information that is not directly relevant for the report should be placed in an appendix.

The grading rubric will be available on BlackBoard.

3

Order a unique copy of this paper
(550 words)

Approximate price: $22

Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

We value our customers and so we ensure that what we do is 100% original..
With us you are guaranteed of quality work done by our qualified experts.Your information and everything that you do with us is kept completely confidential.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

The Product ordered is guaranteed to be original. Orders are checked by the most advanced anti-plagiarism software in the market to assure that the Product is 100% original. The Company has a zero tolerance policy for plagiarism.

Read more

Free-revision policy

The Free Revision policy is a courtesy service that the Company provides to help ensure Customer’s total satisfaction with the completed Order. To receive free revision the Company requires that the Customer provide the request within fourteen (14) days from the first completion date and within a period of thirty (30) days for dissertations.

Read more

Privacy policy

The Company is committed to protect the privacy of the Customer and it will never resell or share any of Customer’s personal information, including credit card data, with any third party. All the online transactions are processed through the secure and reliable online payment systems.

Read more

Fair-cooperation guarantee

By placing an order with us, you agree to the service we provide. We will endear to do all that it takes to deliver a comprehensive paper as per your requirements. We also count on your cooperation to ensure that we deliver on this mandate.

Read more

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
$26
The price is based on these factors:
Academic level
Number of pages
Urgency