Deliverable 7 – cross-platform digital marketing plan

Competencies

  • Evaluate the role digital marketing plays in overall marketing strategy.
  • Interpret how to plan and execute search engine related marketing strategy.
  • Compare how different social media channels contribute to meeting marketing objectives.
  • Examine mobile and email marketing methodology.
  • Outline a cross-platform digital marketing plan that provides value and promotes engagement.
  • Classify data analytics and reporting methods for tracking digital marketing engagement.

Scenario Information

Your agency administrator has tasked you with creating a cross-platform digital marketing plan that the Costa’s Customs can implement. You have been asked to summarize your knowledge of digital marketing and understanding of Costa’s clothing market in a slide presentation for the executive team which includes five other directors and the CEO. You were reminded to include details of how each digital marketing method will positively impact the company’s goals of growing sales and increasing brand awareness.

Instructions

You have been asked to create a PowerPoint slide presentation to be presented to the executive team that touches on all digital marketing methods from modules 02, 03, and 04 that you previously analyzed. These choices will need to be supported and justified by both your understanding of the impact digital marketing should have and the results from your data analysis in module 06. You will also need to actively fill out a digital marketing plan that you learned how to create in module 05.

Although you won’t actually be presenting, you should include detailed notes in the notes section for each slide that could serve as a transcript. Remember your audience when creating your presentation and include the following slides:

  • Title slide
  • Supply a more detailed and in-depth situation analysis than simply copying what is in the company background document.
    • List and define Costa’s customer personas.
    • Discuss company’s online competitors.
    • Explain the strengths and weaknesses of the company’s position.
    • Talk about various collaborations the company can engage in to grow its business.
    • Describe the business climate Costa’s operates in.
  • Demonstrate the role digital marketing should have on both sales and brand development. (module 01)
  • Provide examples of how the company can build their brand via digital channels and support your recommendations with your rationale.
  • Give examples of digital strategies used to sell Costa’s fashion line of clothing online and support your recommendations with your rationale.
  • Create a conclusion slide that includes a summary of why your digital marketing plan should be implemented by the executive team and how it will be measured to ensure it is successful.
Order a unique copy of this paper
(550 words)

Approximate price: $22

Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

We value our customers and so we ensure that what we do is 100% original..
With us you are guaranteed of quality work done by our qualified experts.Your information and everything that you do with us is kept completely confidential.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

The Product ordered is guaranteed to be original. Orders are checked by the most advanced anti-plagiarism software in the market to assure that the Product is 100% original. The Company has a zero tolerance policy for plagiarism.

Read more

Free-revision policy

The Free Revision policy is a courtesy service that the Company provides to help ensure Customer’s total satisfaction with the completed Order. To receive free revision the Company requires that the Customer provide the request within fourteen (14) days from the first completion date and within a period of thirty (30) days for dissertations.

Read more

Privacy policy

The Company is committed to protect the privacy of the Customer and it will never resell or share any of Customer’s personal information, including credit card data, with any third party. All the online transactions are processed through the secure and reliable online payment systems.

Read more

Fair-cooperation guarantee

By placing an order with us, you agree to the service we provide. We will endear to do all that it takes to deliver a comprehensive paper as per your requirements. We also count on your cooperation to ensure that we deliver on this mandate.

Read more

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
$26
The price is based on these factors:
Academic level
Number of pages
Urgency