Create an international business plan (tjx/tanzania)

The report should be 10–12 pages, excluding cover page, executive summary, reference list, and appendices. Any tables, graphs, and figures should be included as appendices. Your report should have one-inch margins and be double spaced in 12-point Times New Roman font. In-text citations and references should abide by APA format. The report should be organized using headings and subheadings to improve its readability. (Template provided)

Please use some of the references provided, and provide scholarly research/citations.

Step 1:  Develop a Marketing Strategy 

  

Develop a marketing strategy for the industry in which your client organization belongs. Your marketing strategy should incorporate the components described here (and in Steps 2–3).

To develop your marketing strategy, identify and assess the following components:

  1. your organization’s main competitors in the country
  2. market and segment growth over the next three years
  3. market and segment profitability over the next three years
  4. underlying costs and cost structure
  5. distribution systems channels and distribution and supply chain strategy

Step 2:   Assess the Characteristics of Your Client Organization’s Potential Customers in the Selected Country 

  

As you continue developing your marketing strategy, the next step is to make recommendations to Gustavo on particular aspects of the client organization’s marketing strategy that would be tailored to the selected country’s market. Specifically, address the following components:

  1. marketing mix in the country
  2. promotional practices
  3. pricing strategy
  4. branding and branding strategies

Step 3:   Assess Your Client Organization’s Use of Web Networks and Social Media for E-Marketing 

Assess your client organization’s use of web networks and social media for e-marketing, given the unique ways in which computers, smartphones, the internet, and social media are used among the country’s consumers. As you undertake this assessment, read more about the following topics:

  1. management, strategies, tools, and practices in e-marketing
  2. crafting a digital marketing strategy
  3. key elements of web analytics
  4. customer relationship management (CRM)
  5. social CRM

Evaluate the client’s e-marketing strategy from the viewpoint of its effectiveness in the selected country. Make sure your marketing strategy looks at the clients use of web networks and social media for e-marketing given that social media and use of computers change country to country. 

Step 4:    Make Financial Projections and Evaluate Accounting Standards in the Selected Country 

Include an estimate of the time frame needed for the client to break even:

  1. Prepare market share estimates for your client organization’s product in the      selected country and revenue forecasts for the next three years.
  2. Provide justification for your projections, such as prior industry performance in      terms of unit sales, market size, and profit margins in the country.
  3. Estimate the time frame needed for the client to break even.

  

Read more about financial break-even analysis as you make your estimates.

Next, assess any financial and accounting challenges by answering the following questions:

  1. Examine the financial statements of competitors in the selected country. Are there      any differences in terms of language, currency, or the type of statements (income statement, balance sheet, financial statement format, extent of footnote disclosures, and the underlying GAAP [generally accepted accounting principles]) between your client organization’s reports in the United States and the reports required by law in the selected country? Review The Role of Similar Accounting Standards in Cross-Border Mergers and Accounting Conventions and Standards for assistance.
  2. How is the reporting of your client organization’s financial results affected by the      accounting standards in the selected country?

After you have made three-year financial projections and examined accounting standards associated with entering the new country, continue to the next step, where you will address governance and corporate social responsibility (CSR) issues.

Step 5:    Address Governance and CSR Issues 

  As you continue developing your business plan, address your client organization’s governance and corporate social responsibility (CSR) issues by answering the following questions:

  1. How do your client organization’s governance and accountability and code of conduct or ethics address risks such as bribery and corruption? Search for      Transparency International’s Corruption Perceptions Index online and make      recommendations for changes to the code, if needed, for operations in the      selected country.
  2. Do your client organization’s corporate social responsibility (CSR) policies in the United States address local community interests, stakeholders’ concerns, and      supplier relationships? Make recommendations for CSR changes to the      program in the selected country, if needed.

Step 6:    Prepare Strategy Implementation Plan  

 The next step is to specify the major factors to be tracked for strategy implementation using the four perspectives of the balanced scorecard: learning and growth perspective, business process perspective, customer perspective, and financial perspective.

Step 7:     Complete Your Final Report 

Your final report should include key findings in marketing strategy (Steps 1–3) and financial value and strategy implementation (Steps 4–6 ). It should also include an executive summary.

  

The report should be 10–12 pages, excluding cover page, executive summary, reference list, and appendices. Any tables, graphs, and figures should be included as appendices. Your report should have one-inch margins and be double spaced in 12-point Times New Roman font. In-text citations and references should abide by APA format. The report should be organized using headings and subheadings to improve its readability. (Template provided)

Order a unique copy of this paper
(550 words)

Approximate price: $22

Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

We value our customers and so we ensure that what we do is 100% original..
With us you are guaranteed of quality work done by our qualified experts.Your information and everything that you do with us is kept completely confidential.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

The Product ordered is guaranteed to be original. Orders are checked by the most advanced anti-plagiarism software in the market to assure that the Product is 100% original. The Company has a zero tolerance policy for plagiarism.

Read more

Free-revision policy

The Free Revision policy is a courtesy service that the Company provides to help ensure Customer’s total satisfaction with the completed Order. To receive free revision the Company requires that the Customer provide the request within fourteen (14) days from the first completion date and within a period of thirty (30) days for dissertations.

Read more

Privacy policy

The Company is committed to protect the privacy of the Customer and it will never resell or share any of Customer’s personal information, including credit card data, with any third party. All the online transactions are processed through the secure and reliable online payment systems.

Read more

Fair-cooperation guarantee

By placing an order with us, you agree to the service we provide. We will endear to do all that it takes to deliver a comprehensive paper as per your requirements. We also count on your cooperation to ensure that we deliver on this mandate.

Read more

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
$26
The price is based on these factors:
Academic level
Number of pages
Urgency