Please read the case Hubspot (available in the readings packet you purchased from Harvard) and answer the following questions. These are open ended questions. Think through before answering. The answers are due 24 hours before the start of the class where this case will be discussed. You will not be able to see other students’ responses till you post your answers. Please answer the questions in full. There is no page limit. Once you post the response you will not be able to edit it or delete it.
1. What is inbound marketing?
2. What are the advantages of inbound marketing?
3. Please describe the segment Marketer Marys? (a thorough answer is required to get credit)
4. Please describe the segment Owner Ollies? (a thorough answer is required to get credit)
5. How much is the monthly charge for Marketer Marys?
6. What is the price for Owner Ollies?
7. What is the churn rate for Marketer Mary?
8. What is the churn rate for Ownner Ollies?
9. What are the advantages and disadvantages of going after Marketer Marys?
10. What are the advantages and disadvantages of going after Owner Ollies?
11. Which segment should Dharmesh Shah target?
12. Should Hubspot do outbound marketing? Why? (please give a well thought out reply
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