BUSI 332 FORUM 4 DISCUSSION
Topic: Sephora Retailing for Success
Sephora is a French cosmetic retailer that began its American ventures with free trials at their store locations. The “try before you buy” concept is popular among most female customers, leading Sephora to succeed in the traditional retail industry. Now that we are in the digital age, consumers make many purchases online rather than going to physical stores. After reading Chapters 14 and 15 from Babin & Harris, watch the Sephora Retailing for Success video and respond to the following:
Visit the Sephora website and browse the online store. How does Sephora use the online environment to promote its products without the advantage of letting the customers try before they buy?
Imagine that Sephora is working out the details of a new loyalty program. What input and advice would you give them? How should they integrate the loyalty program with their existing retailing mix?
What are the cognitive and affective components that may shape postconsumption behavior for Sephora’s customers?
What is 1 way that a firm can respond to negative WOM or publicity? How does this response align with or contradict a biblical worldview?
NOTE: FIVE DIFFERENT ANSWER POSTED AS A BONUS CHOOSE ANY
We value our customers and so we ensure that what we do is 100% original..
With us you are guaranteed of quality work done by our qualified experts.Your information and everything that you do with us is kept completely confidential.
You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.Read more
The Product ordered is guaranteed to be original. Orders are checked by the most advanced anti-plagiarism software in the market to assure that the Product is 100% original. The Company has a zero tolerance policy for plagiarism.Read more
The Free Revision policy is a courtesy service that the Company provides to help ensure Customer’s total satisfaction with the completed Order. To receive free revision the Company requires that the Customer provide the request within fourteen (14) days from the first completion date and within a period of thirty (30) days for dissertations.Read more
The Company is committed to protect the privacy of the Customer and it will never resell or share any of Customer’s personal information, including credit card data, with any third party. All the online transactions are processed through the secure and reliable online payment systems.Read more
By placing an order with us, you agree to the service we provide. We will endear to do all that it takes to deliver a comprehensive paper as per your requirements. We also count on your cooperation to ensure that we deliver on this mandate.Read more