Assignment 2: case study: michael dell—the man behind dell,

M2 Assignment 2 Submission – Submit Files

Hide Submission Folder InformationSubmission FolderM2 Assignment 2 SubmissionInstructions

Assignment 2: Case Study: Michael Dell—The Man Behind Dell, PowerPoint Presentation (Change Management)

Michael Dell began building and selling computers from his dorm room at age 19. He dropped out of the University of Texas when his sales hit $60 million and has never looked back. Dell is said to be the fifteenth richest man in America, and the youngest CEO to make the Fortune 500. Intensely private and notoriously shy, Dell is hailed as a corporate wonder-kid. He climbed to the top by exploiting tax loopholes, outsourcing the competition, and inventing a term called “leveraged recapitalization.”

First, review the following case study:

Then, in a Microsoft PowerPoint presentation, address the following tasks:

  • Analyze Dell’s philosophy as it relates to the role of change in organizational success.
  • Determine how Dell’s philosophy would be perceived in a low performing culture.
  • Identify which performing culture best suits your philosophy regarding change management and provide your rationale.
  • Consider the way Dell started his company; determine what market conditions made the business possible.
  • Discuss Dell’s approach to building his brand.
  • Use the speaker notes feature of MS PowerPoint to provide the essential details.
    • Use at least two scholarly sources (in addition to your textbook) to complete your research.
    • Cite your sources using in-text citations with  full references on a References slide at the end. Apply APA standards to the citation of sources.
  • Save your presentation as LastnameFirstInitial_M2_A2.ppt.

Make sure you write in a clear, concise, and organized manner; demonstrate ethical scholarship through accurate representation and attribution of sources; and display accurate spelling, grammar, and punctuation.

By the due date assigned, deliver your assignment to the Submissions Area.

Dell Computers. (2002). Michael Dell—The man behind Dell: Leading Dell into the future. IBS Center for Management Research. Retrieved from: http://www.icmrindia.org/free%20resources/casestudies/Leadership%20and%
20Entrepreneurship%20freecasestudyp7.htm[icmrindia.org]

Assignment 2 Grading CriteriaMaximum PointsAnalyzed Dell’s philosophy. Included multiple accurate points related to the role of change in organizational success. Utilized relevant examples and scholarly resources.16Determined how Dell’s philosophy would be perceived in a low performing culture. Utilized relevant examples and scholarly resources.16Identified the performing culture that best suits one’s own philosophy regarding change management. Provided a logical rationale and multiple examples using scholarly resources.16Determined the type of market conditions that made Dell’s business possible. Utilized logical examples and scholarly resources.16Discussed Dell’s approach to building his brand. Utilized multiple logical examples and scholarly resources.16Wrote in a clear, concise, and organized manner; demonstrated ethical scholarship through adequate and accurate representation and attribution of sources; and displayed accurate spelling, grammar, and punctuation. Use of scholarly sources aligned with specified assignment requirements.20Total:100Due DateSep 27, 2017 11:59 PMHide Rubrics

Rubric Name: BUS320_M2A2_Grading_Rubric

Grading CriteriaMaximum PointsGR1 Analyzed Dell’s philosophy. Included multiple accurate points related to the role of change in organizational success. Utilized relevant examples and scholarly resources.16 points
GR2 Determined how Dell’s philosophy would be perceived in a low performing culture. Utilized relevant examples and scholarly resources.16 points
GR3 Identified the performing culture that best suits one’s own philosophy regarding change management. Provided a logical rationale and multiple examples using scholarly resources.16 points
GR4 Determined the type of market conditions that made Dell’s business possible. Utilized logical examples and scholarly resources.16 points
GR5 Discussed Dell’s approach to building his brand. Utilized multiple logical examples and scholarly resources.16 points
GR6 Wrote in a clear, concise, and organized manner; demonstrated ethical scholarship through adequate and accurate representation and attribution of sources; and displayed accurate spelling, grammar, and punctuation. Use of scholarly sources aligned with20 points
Overall ScoreTotal Score
0 or more

Submit Files

Files to submit(0) file(s) to submit

After uploading, you must click Submit to complete the submission.Add a FileRecord AudioRecord VideoCommentsSkip Toolbars for Comments.More Insert actions. Format Paragraph Address Preformatted H1 – Heading 1 H2 – Heading 2 H3 – Heading 3 H4 – Heading 4 H5 – Heading 5 H6 – Heading 6 More Text actions. More Paragraph Style actions. Font Family Arabic Transparent Arial (Recommended) Comic Sans Courier Ezra SIL Georgia SBL Hebrew Simplified Arabic Tahoma Times New Roman Traditional Arabic Trebuchet Verdana 돋움 (Dotum) 宋体 (Sim Sun) 細明體 (Ming Liu) Size 1 (8pt) 2 (10pt) 3 (12pt) 4 (14pt) 5 (18pt) 6 (24pt) 7 (36pt) Insert Table More Table actions. Show All ComponentsSubmitCancel

Michael Dell – The Man Behind DELL

 

Details

Themes: Corporate Social Responsibility
Period : 1984-2001
Organization : Dell Computers
Pub Date : 2002
Countries : USA
Industry : Computers

Buy Now

Case Code : LDEN002
Case Length : 10 Pages
Price: Rs. 300;

Michael Dell - The Man Behind DELL | Case Study

Tools

ICMR IndiaICMR IndiaICMR IndiaICMR India RSS Feed

ICMR regularly updates the list of free cases. To view more free cases, please visit our site at frequent intervals.

Leading Dell into the Future

Though Michael had a huge fan following amongst business entrepreneurs and industry observers, he had a fair amount of critics as well. Many interviewers found Michael to be an extremely private person who, unlike many famous business leaders, never spoke much about his private life nor his daily and monthly routines. Analysts commented that this prevented people from understanding and learning from his leadership skills.

More importantly, Michael was criticized for being a major reason for the lack of innovation in the PC industry. This was because the R&D budgets of all major PC makers had fallen as they raced to keep up with DELL. Michael was thus criticized for making the whole business of PC manufacturing a ‘cost game,’ and killing innovation. In the early 1990s, Michael launched a price war in the PC industry, forcing rival companies such as Compaq and IBM to develop strategies for lowering costs. In 2000, he launched another round of price wars. As a result, DELL’s market share went up by four points and Compaq lost its position as the world’s largest provider of PCs.

Some analysts went to the extent of claiming that Michael was never an innovator, but was only a businessman who was good at identifying innovative business models and executing them to perfection. Michael naturally looked at the situation from another point of view. He argued that his company had succeeded in producing cheap computers for buyers and earning huge returns for shareholders.

Michael’s ‘direct model’ had been criticized from the very beginning. When Michael entered foreign markets with the same model, critics said that it would not work in those markets because of certain cultural differences. Though Michael was warned that he would fail badly, he believed that customers would set their own rules and that the direct model would work cross-culturally. Michael’s assessment of the situation was correct. By the end of 2001, DELL earned most of its revenues from global markets (Refer Table IV for DELL’s region-wise revenues for 2001-02).

Table IV
Quarterly Revenues – Region-Wise

Quarterly revenue by region as percentages of consolidated net revenue

 Q4 FY02

 Q3 FY02

 Q4 FY01

Americas

 70

 70

 70

Europe/Middle East/Africa

 21

 20

 21

Asia-Pacific/Japan

 9

 10

 9

Source: www.dell.com

Michael’s supporters claimed his visionary leadership had not only maintained but also accelerated DELL’s growth in spite of the global IT industry slowdown in the early 2000s. When PC shipments were coming down all over the world, DELL and IBM were the only vendors to record positive growth. DELL’s growth rate even exceeded that of IBM (Refer Table V to compare market shares and growth shares). According to a study conducted by Gartner, leading IT research concern DELL was the market leader worldwide with a market share of 13.3% in 2001. Worldwide, Compaq’s market share was only 11.1%. In the US, DELL had a 24.5% market share of the PC market, much more than Compaq’s 12.5%.

Table V
Worldwide Server Unit Shipment Estimates for 2001

Company

 2001

 2000

Growth
(%)

 Shipments

Market Share (%)

 Shipments

Market Share (%)

Compaq

 1,026,025

 23.3

 1,068,436

 24.7

 -4

Dell

 711,614

 16.1

 568,410

 13.1

 25.2

IBM

 661,547

 15

 657,979

 15.2

 0.5

HP

 428,104

 9.7

 440,512

 10.2

 -2.8

Sun

 254,053

 5.8

 289,231

 6.7

 -12.2

Others

 1,326,072

 30.1

 1,302,943

 30.1

 1.8

Total Market

 4,407,416

 100

 4,327,511

 100

 1.8

Source: Gartner Dataquest (January 2002).

Michael said that he would stick to his three golden rules for business, regardless of the downturn in the PC industry, namely, ‘disdain inventory,’ ‘always listen to the customer’ and ‘never sell indirect.’ Will these principles continue to provide DELL with a competitive edge in the PC industry? Only time will tell.

Order a unique copy of this paper
(550 words)

Approximate price: $22

Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

We value our customers and so we ensure that what we do is 100% original..
With us you are guaranteed of quality work done by our qualified experts.Your information and everything that you do with us is kept completely confidential.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

The Product ordered is guaranteed to be original. Orders are checked by the most advanced anti-plagiarism software in the market to assure that the Product is 100% original. The Company has a zero tolerance policy for plagiarism.

Read more

Free-revision policy

The Free Revision policy is a courtesy service that the Company provides to help ensure Customer’s total satisfaction with the completed Order. To receive free revision the Company requires that the Customer provide the request within fourteen (14) days from the first completion date and within a period of thirty (30) days for dissertations.

Read more

Privacy policy

The Company is committed to protect the privacy of the Customer and it will never resell or share any of Customer’s personal information, including credit card data, with any third party. All the online transactions are processed through the secure and reliable online payment systems.

Read more

Fair-cooperation guarantee

By placing an order with us, you agree to the service we provide. We will endear to do all that it takes to deliver a comprehensive paper as per your requirements. We also count on your cooperation to ensure that we deliver on this mandate.

Read more

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
$26
The price is based on these factors:
Academic level
Number of pages
Urgency